The Challenge
The Digital Search Consultancy are a new digital marketing business based in Manchester, UK. They specialise in all things online marketing, from SEO to PPC and social media. The Digital Searches unique offering is that they offer the same quality services as other leading digital marketing businesses, but at a fraction of the cost.
The Solution
The Digital Search came to us to develop their new business. We started with their business strategy looking at their unique offering and how it could be communicated online.
We then developed their brand identity which lead to designing corporate stationary and their website.
We worked closely with the client to develop their initial brand ID. We chose to incorporate the D and S from the company name into an icon that could become recognizable. We chose to invert the S to reinstall the fact that The Digital Search are different from their competitors.
We then designed the clients corporate stationary and mobile responsive website.
The website was designed to both educate and convert customers. This was achieved through a user friendly UX and through a heavy use of CTAs that drive users to the contact form.
As well as this, we developed a custom multi device responsive simulator that allowed clients to enter their current website URL (if any) which then rendered their site into various screen sizes. The screen sizes featured were of popular used devices such as mobiles, tablets, laptops and desktop computers. The user could then see if their website was responsive of many devices all in one place and could click immediately through to gain a web design quote.