The Challenge

As tech lead for The Chemistry Works, YCS Digital was asked to bring solutions to the table for how Shell saves money for long haul operations.

The Solution

In the form of an interactive stand our solution was to allow users (business owners) to enter common long haul journeys and to instantly see the savings they would make if using Shell fuel.

Further-still, the prototype was designed so the user could print out the savings report. The printed report also has a QR code which is linked to a mobile version of the saving tool with CTA's allowing the user to make contact with Customer Services.

White paper reports through Social Media were also built into the strategy to create further engagement and these white paper reports linked back to the app download.