Top 5 SEO trends for 2021

Top 5 SEO trends for 2021

No matter the type of business that you are running, you will need to get your head around is Search Engine Optimisation. The good news when it comes to SEO is that you have lots of different approaches that you can take and techniques that you can try.

Looking for some inspiration when it comes to implementing SEO in your business? Here are the top 5 SEO trends for 2021.

  • Make lead generation work for you

It is one thing to bring customers to look at what you offer and who you are as a brand. But the next stage is even more important. Lead generation is when you are taking those “visitors” and converting them into interested customers. So, when it comes to SEO, you need to think about how you can make sure that those interested visitors stick around and become a fully-fledged client.

  • A focus on mobile

Mobile phones have become a huge part of all our lives, which means that it comes as little surprise that there is a definite push towards focusing on how your SEO works on a mobile device. Sure, you want to make sure that your website and keywords will work on a desktop computer, but you also need to focus on how it looks and how well it works on mobile devices.

  • Never forget local

It is all too easy to get caught up in your online presence and think about the much bigger picture. However, you need to remember that your local SEO can be just as important. Local SEO allows you to target and appeal to your local customers. Not only are they likely to use you because you are based in their area, but also they are likely to recommend you to other local people too.

  • Voice searching

How many of us now have a home voice search gadget that we use daily? This could be an Alexa, a Google Home or perhaps Siri. No matter which voice search you use, you will want to be able to find what you are looking for with ease. This means that as a business, you should be thinking about how well your SEO will work with voice search.

Keywords may work when you are typing into Google, but how will they look when you ask the same question orally? The chances are that the same keywords won’t work in the same way.

  • Care about your keywords

The last trend is to make sure you really take the time to research the keywords you are going to use. Your customers want to be able to find you with ease, but they also want to read meaningful content, not just keyword stuffed. So, think about what you are using and learn more about how they could perform for you. Your customers will appreciate it.

These are just some of the SEO trends that are popping up during 2021. Take your time to learn which ones are going to be suitable for your business. The chances are that you will need to focus on more than one, as this will ensure that your SEO performs the best that it can for your business.

The Future of Retail Technology

The Future of Retail Technology

The modern consumer relishes the effortless retail experience of the 21st century with an expectancy of being able to shop at anytime, from anywhere, and with a tailored omnichannel service specific to thier needs.

Effortless shopping continues to be the goal of retailers with many thrown with where to turn next, to maintain that engagement and maximise their sales.

Although the much discussed super-apps will continue to drive traffic online it is now the footfall and in-store traffic where many retailers will be spending their money for 2017-18.

This is where online engagement just got smarter.

From consumer engagement to brand engagement and then the activity in-store from proximity to purchase is where this game changer now exists, and skilfully allows retailers to finally gain the analytics they need to fully understand their customers.

Beacons, AR, RFID, FR (biometrics) and data centres is indeed where budgets will continue to be spent.


The benefits from digital product and promotional information has been proven as a key success whilst we remain a heavily focused digital world. Accurate product inventory has become a must for retail industry profitability and most retailers will agree that faster checkout is essential for customer loyalty.

Improving the in-store experience for customers is a strategic priority for those who do not wish to be left behind.

Get in touch

The way your company communicates, gives the world an impression about its capabilities and values. Every brand has touch points – the times it interacts with existing or new customers. And it’s touch points that we at YCS Digital are passionate about creating for our clients.

Ways to promote your event on LinkedIn

Ways to promote your event on LinkedIn


  1. Post a status update on your personal Linkedin page. Add a few lines about the event and paste the URL to the page where tickets can be bought (i.e. EventBrite).


  1. To make the status more eye catching to users, add an image or video.


  1. Get your event post posted in a Pulse channel. This will help you reach a much larger audience, way beyond your personal connections. Getting published in a channel requires a post that satisfies the criteria of the Linkedin algorithm to be seen as ‘relevant and interesting’. Linkedin don't specific the criteria, but you can look at other posts within a pulse channel to gain an idea as to what your post should be like.


  1. Direct message users who may be interested in the event. This may be a user within the same industry, or those with a relevant job title. You can use the basic search and Linkedin groups to source these people. If you use this method, you must be wary of coming across like you're cold calling - make it personal.


  1. Publish a post on your official company Linkedin page. All users following the page will see the post advertising your event in their timeline.


  1. Create a Linkedin group and add relevant users to the group. I would be careful with this method as not to be seen as ‘spammy’.


  1. Contact the speakers at your event and ask them to guest post on your Linkedin page, company page or group. A Q&A can also be conducted through the post comments.


  1. Paid ads. You can buy an advert block or sponsor your update. The most effective method is a status update as it appears within a users news feed and can contain multimedia content, whereas paid ad blocks are more like Google Adwords. All ads allow you to target who views your ad (location, job title, industry etc)