The Future of Retail Technology

The Future of Retail Technology

The modern consumer relishes the effortless retail experience of the 21st century with an expectancy of being able to shop at anytime, from anywhere, and with a tailored omnichannel service specific to thier needs.

Effortless shopping continues to be the goal of retailers with many thrown with where to turn next, to maintain that engagement and maximise their sales.

Although the much discussed super-apps will continue to drive traffic online it is now the footfall and in-store traffic where many retailers will be spending their money for 2017-18.

This is where online engagement just got smarter.

From consumer engagement to brand engagement and then the activity in-store from proximity to purchase is where this game changer now exists, and skilfully allows retailers to finally gain the analytics they need to fully understand their customers.

Beacons, AR, RFID, FR (biometrics) and data centres is indeed where budgets will continue to be spent.


The benefits from digital product and promotional information has been proven as a key success whilst we remain a heavily focused digital world. Accurate product inventory has become a must for retail industry profitability and most retailers will agree that faster checkout is essential for customer loyalty.

Improving the in-store experience for customers is a strategic priority for those who do not wish to be left behind.

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The way your company communicates, gives the world an impression about its capabilities and values. Every brand has touch points – the times it interacts with existing or new customers. And it’s touch points that we at YCS Digital are passionate about creating for our clients.

Ways to promote your event on LinkedIn

Ways to promote your event on LinkedIn


  1. Post a status update on your personal Linkedin page. Add a few lines about the event and paste the URL to the page where tickets can be bought (i.e. EventBrite).


  1. To make the status more eye catching to users, add an image or video.


  1. Get your event post posted in a Pulse channel. This will help you reach a much larger audience, way beyond your personal connections. Getting published in a channel requires a post that satisfies the criteria of the Linkedin algorithm to be seen as ‘relevant and interesting’. Linkedin don't specific the criteria, but you can look at other posts within a pulse channel to gain an idea as to what your post should be like.


  1. Direct message users who may be interested in the event. This may be a user within the same industry, or those with a relevant job title. You can use the basic search and Linkedin groups to source these people. If you use this method, you must be wary of coming across like you're cold calling - make it personal.


  1. Publish a post on your official company Linkedin page. All users following the page will see the post advertising your event in their timeline.


  1. Create a Linkedin group and add relevant users to the group. I would be careful with this method as not to be seen as ‘spammy’.


  1. Contact the speakers at your event and ask them to guest post on your Linkedin page, company page or group. A Q&A can also be conducted through the post comments.


  1. Paid ads. You can buy an advert block or sponsor your update. The most effective method is a status update as it appears within a users news feed and can contain multimedia content, whereas paid ad blocks are more like Google Adwords. All ads allow you to target who views your ad (location, job title, industry etc)