admin, Author at YCS Digital

How To Develop Effective SEO Resources For Your Brand In 2022

How To Develop Effective SEO Resources For Your Brand In 2022

If you’re a business owner or marketer, you will most likely be aware of the importance of SEO, however, many are still baffled as to just how this should be achieved.  A quick internet search will throw up millions of blogs, articles and posts on the subject – all offering different advice.  We’ll let you into a secret – great search engine optimisation doesn’t have to be complicated and, in this article, we’ll share with you our tips from an affordable SEO company, for developing effective SEO resources for your brand in 2022. 

Technically Speaking

When looking to implement an effective SEO strategy, your first port of call should always be your technical SEO.  This umbrella term covers a number of things on your website including loading speed, ease of use, navigation and the checkout process – all of which comes together to form the user experience.  You may not pay much attention to your technical SEO but, Google does – and it’s judging you.  Broken links, sticky speeds and dodgy indexing are all things which Google will take note of – and will adjust your ranking accordingly.  This means that, if your technical SEO isn’t up to scratch, your ranking may be negatively impacted.  While you’re looking at your technical SEO, you’ll also want to make sure that your site is fully optimised for mobile as a whopping 85% of people in the UK use their phones to conduct searches. 

Content Is King

These days, most internet users are over shouty sales adverts which convey little information other than ‘buy me now’.  Instead, users are looking for real, high value content which addresses their pain points and offers a solution.  For businesses, this means creating high quality, long form and video content which aims to provide answers to the questions that are being asked.  Content marketing is one of the most effective tools in a brand’s arsenal and so deserves more than a little bit of time and effort.  Start by creating a content calendar and make a list of topics which will be of internet to your target audience.  Next, make sure that you are consistent when sharing your content – as a general rule of thumb, once or twice a week is usually more than enough.  When sharing your content, actively encourage feedback and engagement from your followers in order to get those fingers clicking over to the share button. 

Click and Connect

If content is King, then link building is Queen.  Many people who need SEO services make the mistake of thinking that this strategy involves simply stuffing as many links into their website and social media advertising as possible.  In reality, not all links are created equal and, some can actually harm your ranking.  Spammy or broken links are very much frowned on by Google and will harm your ranking long term.  According to the best SEO company in London, when it comes to your link building strategy, less is most definitely more.  Take the time to source and secure high quality links which will interest your visitors and add value to your site.  Get into the habit of checking your links on a regular basis to nip any problems in the bud.  Backlink tools like SemRush can really help to keep your links under control. 

Search Intent

In the fledgeling days of SEO, marketers would stuff their content and website with keywords and call it good but, things have moved on quite a bit since then.  In 2022, helping customers to find you is all about search intent, which is all about figuring out why an internet user is conducting a search in the first place.  This is broken down as follows: 

  • Informational Intent – As the name suggests, the user here is simply looking for information on a specific item or topic.

 

  • Navigational Intent – In this instance, the user will be looking to find a specific website.

 

  • Transactional Intent – This kind of search is made by people who are looking to make a purchase and may be looking for a product / price comparison.

 

  • Commercial Investigation – Here, the user may be looking to make a purchase sometime in the future and is just beginning his or her research.

 

When working on your SEO, search intent is important as, by understanding the intention behind a search, you can better create your optimised content.  For example, when somebody searches ‘tomato sauce’, they might (a) want to know what tomato sauce is, (b) want a recipe for tomato sauce or, ( c) want to buy a jar of tomato sauce. If your business is selling tomato sauce, you’ll want to include this in your SEO, for example, ‘low price tomato sauce’ to help those who are looking to make a purchase find your site quickly. 

Conclusion

In order to get the best out of your SEO, it’s important to understand who your customer is and what they want when they conduct an internet search.  This will help you to formulate the best strategy for your business and to improve your ranking by helping both Google and your customer to find your site. Good quality SEO optimization packages can significantly help your business both now and in the future. 


What Does the Future Hold for Social Media Marketing Companies ?

What Does the Future Hold For Social Media Marketing Companies?

In the UK, a staggering 45 million people use social media on a regular basis.  Whether its uploading videos to TikTok or finding new career opportunities on LinkedIn, social media is an integral part of daily life for a huge number of people and, therefore, an incredibly important marketing tool. 

Socially Speaking

In today’s world, most businesses have an online presence, including a Facebook page, a website and a Twitter account, and social media is big business for UK companies with a projected net worth by 2025 of $12 billion (approximately £9 billion).  As well as helping businesses to reach more customers, social media helps brands to better understand their target audience in order to retain existing customers for longer. At present, common social media business activities include regular posting, social media advertising and the sharing of content, including blog posts, articles and video explainers. 

Forward Thinking

In a world where technology advances at breakneck speed, digital marketing is a fluid and rapidly evolving creature and, as such, never stands still for long.  In this section, we’ll take a look at some of the ways in which social media marketing may change in the next five years: 

To understand how social media marketing might change,the best SEO company in London says that we first need to examine how customer behaviour will evolve.  In 2022, customers want huge amounts of information – and they want it fast!  For this reason, social media marketing will adapt to deliver this in a few ways: 

Video

Video marketing is, of course, already used by a large number of brands and is likely to become even more important in the future.  Why?  Video allows brands to get their message across quickly and easily in an easy to digest format.  In 2020, 96% of consumers reported an increase in video consumption – with nine out of ten of these saying that they would like to see more video marketing from brands. 

Omnichannel Marketing

In the early days of social media, it was common for users to pick a platform and stick with it, however, those days are now gone.  A significant majority of internet users now bounce from one platform to another throughout the day, meaning that brands are often scrambling to keep up with them.  For this reason, marketers will need to be focusing on seamless omnichannel marketing to ensure that they are reaching their customers wherever they may be.  By getting hold of some great SEO optimisation packages, you can also see significant results in your search ranking using omnichannel marketing.  Any marketer who needs SEO services will tell you that your first step is to find yourself a great and affordable SEO company

User Generated Content

Think about the last time you purchased a product or service online – there’s a good chance that, before you headed to the checkout, you checked out some reviews to see what other people thought.  User-generated content is a great way of letting your customers do your work for you and, can even allow you to turn your customers into brand ambassadors.  You do need to put in a bit of legwork first though – make sure that you’re properly engaging with your customers on your social media platforms – and that you’re constantly and consistently inviting feedback.  These days, customers are increasingly demanding and social media users say that they actively favour brand who connect with them on their various platforms. This can involve starting a dialogue with a customer or, something as simple as liking or sharing a customer’s post. 

The Metaverse

Unless you’ve been living under a rock for the last year or so, you’ll probably have come across this term a few times.  The Metaverse essentially offers a virtual world in which people can move around, touch objects and experience new things.  What’s that got to do with marketing?  Quite a lot actually.  A number of brands are already exploring the possibility of linking their socials to the Metaverse in order to create an immersive customer experience.  For example, a clothing brand might take a Facebook follower by the hand and lead them to a store in the Metaverse where they can browse items and even try on outfits.  While this may sound a little science fiction, it’s actually fast becoming a (virtual) reality and, will prove to be a really useful tool for forward thinking businesses. 

Conclusion

In a fast moving world, brands can no longer afford to sit back and relax when it comes to their social media marketing.  Social media advertising costs tend to be extremely affordable and allow for easy to track results. The good news for social media companies is that they will become more and more in demand as social media becomes the main digital marketing channel.  In the past, many businesses have treated their social media as an afterthought to be conducted in house by random personnel.  In 2022, most brands are waking up to the importance of social media – and are looking to the experts to help them make the most of it. 


Why Is Social Media Marketing Important for Your Business?

Why Is Social Media Marketing Important for Your Business?

Running a small business often means keeping a number of balls in the air at any given time – and one of the most important of these balls is marketing and promotion.  For your business to succeed, people need to know about it – and that, my friends, is the nuts and bolts of marketing.  When it comes to spreading the word about a business, there are a huge number of options available but, for the small business, there’s none more effective than social media marketing.

What is it?

Social media marketing can take a few different forms, including:

Posting – In its simplest form, social media marketing can be done by publishing posts on your company’s page to inform your followers about what you’ve been up to.  One of the advantages of this kind of marketing is that it’s 100% free, and quick and easy to execute.

Content – When it comes to marketing, strong, thought leadership content is everything and, social media provides you with the perfect platform for sharing your killer content.  Statistics from a digital marketing agency near Greenwich, show that 93% of Twitter users are happy for brands to join in conversations on the platform; making this a huge opportunity for businesses to share their content.

Advertising – Platforms such as Facebook, Twitter and Instagram offer Pay Per Click (PPC) advertising which allows users to create adverts and then choose an audience based on a number of demographics.

Many businesses choose to combine two or all three of these methods to form a super-charged social media marketing strategy.

Why is social media marketing important for my business?

There are a great number of reasons that social media marketing is important for your business – and here are some of the main ones:

Find your customers where they live – There are around 4.48 billion social media users worldwide and, the majority of these spend a significant amount of time on their chosen platforms.  It makes good sense to focus your marketing on the places where your potential customers hang out and, this means that, if you’re not marketing on social media, you’re missing out.  Finding an affordable SEO company in your local area can be incredibly beneficial for your business.

Grow your squad – Social media is one of the quickest and cheapest ways of building a contact base for a small business.  By offering incentives for engagement such as likes and shares, you’re able to gain the important leads that your business needs.

Showing your authority – Whatever kind of business you’re in, your goal is to set yourself up as a thought leader in your industry.  Writing great, high value content and sharing it on social media is a tried and tested way of showing that you know your onions, thereby helping you to snag those leads.  91% of B2B actively use social media – which means that almost all of your potential leads are on these platforms right now.

The talent trap – Social media marketing is a fantastic way of attracting top talent to your business.  Many businesses use this tool to showcase their company culture, including videos and testimonials from existing staff.  In 2021, 79% of job hunters use social media to look for opportunities which, in the age of ‘The Great Resignation’, makes this a vital tool for businesses looking for new talent.

Create brand champions – Collecting followers for your social media pages is not just about popularity – these people can be your greatest secret weapon when it comes to marketing your business.  Opening a dialogue and engaging properly with your social media followers can help you to turn them into brand champions; people who will share your content and actively promote your business for you.

Social listening – Before social media, we really didn’t have the tools to know what our customers were saying about us; unless we began to follow them around (and we really wouldn’t recommend this).  Having a social media presence allows you to take advantage of sentiment analysis / social listening tools to give you an idea of what people are saying about you and your business.  Simple and affordable, these tools allow you to sweep the internet looking for mentions of your brand; thereby giving you the chance to get an idea of how people feel and, more importantly, allowing you to nip any issues in the bud before they become a problem.

Crunching the numbers – Even if you’re only spending a small amount on your marketing, it’s important to know what kind of ROI (Return On Investment) that your efforts are gaining for you.  With most forms of offline marketing, it can be really difficult to quantify the results of your marketing work.  With social media marketing, you have whole suites of analytics at your disposal which enable you to quickly and easily measure your results.  With social media marketing, you’re also able to perform important A/B testing on your campaigns to see what’s working for you and, more importantly, what’s not.

Conclusion

In 2021, social media marketing and SEO go hand in hand and, while you can, of course, perform these activities in-house, this is rarely the most effective – or cost effective way of getting the best results.  Hiring the best SEO Company London gives your business access to social media marketing experience and expertise without the expense of hiring a full time, dedicated member of staff.  As more and more businesses and individuals begin to operate almost exclusively online, social media marketing for your business is more important than ever, and is the key to gaining the leads that your brand needs as we enter a new year.


Benefits of Hiring Local SEO Company for Your Business

Benefits of Hiring Local SEO Company for Your Business

The rapid forward march of technology means that, these days, we’re able to hire staff and service agencies from across the globe in just a few short clicks.  Although this can be incredibly useful in some instances, distance doesn’t always make the heart grow fonder when it comes to your business.  For some aspects of your brand, staying closer to home is much more effective and, in this article, we’ll be taking you through the benefits of hiring a local SEO company for your business.

From Round the World to Just Round the Corner

There was a time when SEO (Search Engine Optimisation) meant nothing more than choosing a bunch of keywords and peppering these through your website and social media in order to grab the attention of potential customers.  Fast forward a few short years, and the world of SEO is one which is complex and ever evolving, making it difficult for some small businesses to keep up.  For businesses looking to get ahead of the competition, hiring an SEO agency is a vital investment and, one which will pay dividends in the long run. A good SEO company will have the expert knowledge and experience that is needed to make your business shine and to bring in those all-important leads.  A professional agency will also know how to supercharge your SEO without risking Google penalties associated with black hat SEO tactics.  With the technology that we now have at our fingertips, you can now hire an SEO agency from any far flung corner of the world – so, why should you choose a local SEO company?

In the Neighbourhood

If your business is focused mainly in one geographical location, it’s really important that you have an affordable SEO company which knows the area well.  A huge part of SEO is centred around understanding your audience – who they are, where they live and what makes them tick.  Audiences can differ greatly from region to region – for example, an audience in the Midlands will be very different from that in London.  This means that, if your audience is centred in the capital then a local SEO agency London is absolutely vital for getting the right message to the right people.  A local SEO company will have an encyclopedic knowledge of the area as well as a in-depth understanding of the people that live there; which is half the battle when it comes to connecting with your audience.

Just the Ticket

Different regions in the UK are known for their unique events and attractions, and these can be extremely valuable when it comes to your brand’s SEO.  For example, a business in Kent might take advantage of the annual Black Deer Festival and, unless you hire a digital marketing agency near Kent, this may turn into a missed opportunity as even the best SEO agency in the UK may not be aware of regional events such as this.

The Human Touch

While being able to cherry pick SEO talent from across the country – or even across the world – can have its benefits, you’ll generally be finding yourself having a one dimensional relationship via communication technology.  With a local SEO company, it’s possible (guidelines permitting) to have actual, honest to goodness, in-person meetings with your account manager.  If you’re looking to build a long term relationship with your agency, this is really important as it allows you to form a real connection and to help the agency to better understand your business.

Connecting the Dots

Link building should be an integral part of a successful SEO strategy – as any SEO professional worth their salt will know.  Link building is the art of connecting with other businesses or individuals and gaining links which run from their website to yours and vice versa.  This is important for your SEO as it gives you access to new audiences and, therefore, increases your visibility.  As important as link building is, it can also do harm to your business if your links are irrelevant or spammy, leading to possible penalties from Google.  A local SEO company will have access to lots of business contacts within your catchment area and will be able to make introductions and, subsequently, gain your business some really high quality links.

In it Together

As we head into 2022, marketing and SEO are very much moving away from shouty advertising tactics and into community based formats.  Customers are looking for brands who are authentic and who actively seek to give back to the community – and that includes supporting local businesses.  Hiring a local SEO company for your business helps to boost your visibility while proving your commitment to your local community which, in turn, improves trust with local clients.

Conclusion

In 2021, we have a huge amount of choice when it comes to service providers, and it can be tempting to look further afield in order to find the cheapest deal in order to stay within ever-tightening budgets.  While we all want to save money where we can, this is usually a false economy in the long run as you’ll often find that you’re signing up to an agency which has little to no knowledge of the area that your customers live in, and very little idea about what makes them tick.  As we continue to embrace a more streamlined, community based way of doing business, going local is without a doubt the way forward when it comes to your business SEO.


How Do I Choose A Good Digital Marketing Company?

How Do I Choose A Good Digital Marketing Company?

As a small business owner, your service or product may be world-beating but, if you’re not getting the word out to the right people, you’re unlikely to be doing more than treading water.  In 2021, digital marketing is the single most important activity that your business needs in order to succeed, and, as such, should always be treated as a priority, rather than an afterthought.  Hiring a great digital marketing company is one of the most important things you will ever do for your business but, how do you know which one to choose?  Too often, business owners will be overwhelmed by the available options and so will simply choose the cheapest deal presented to them – which can often prove to be a false economy.  As a digital marketing agency near Kent, we have you covered when it comes to this topic and, in this article, we’ll take you through the process of choosing a good digital marketing company:

Word of Mouth

In many cases, it’s a really good idea to start by asking for recommendations from trusted acquaintances and fellow business owners.  While your requirements may not be exactly the same as theirs, this will allow you to start creating a list of viable options, rather than spending hours on internet searches.

The Search is On

It’s now time to add to your list of contacts by conducting a search.  The best way to do this is to have a think about the key things that you’re looking for from a digital marketing company and then use these as keywords for your internet search.  This is particularly helpful if you’re after a local digital marketing company as, by searching, for example, digital marketing agency near me, you’ll gain fewer but more relevant hits, which will save you tons of time.

By Request

Now that you’ve begun the process of collating contacts, it’s time to hit pause while you figure out exactly what it is that you are looking to achieve through your digital marketing company.  For example; are you looking to improve conversions and make more sales or, are you simply seeking more visibility for your brand?  Do you need marketing for a local area or across a wider reach?  What sort of results are you looking for? You’ll also, at this stage, want to think about your budget  for your digital marketing.

On Request

Your next step is to put together a ‘Request For Proposal’.  This is a document which will be sent to prospective digital marketing companies, and this should include:

  • Background information on your company
  • Details of your current digital marketing efforts
  • Your budget
  • Your expectations in terms of results
  • Audience profile
  • Location if, for example, you’re looking for a digital marketing agency near Greenwich

This information is vital in giving a prospective agency an insight into your business and your requirements and, the responses will help you to create a shortlist from your list of potential digital marketing companies.

Task and Review

The time has come to whittle down your list of potential agencies, and this involves performing a task and review with your team in order to examine and evaluate the results of your request for proposal task.  This will, hopefully, provide you with two or three digital marketing companies which tick all or most of your boxes when it comes to what you’re looking for from your digital marketing.

Face Time

If at all possible, it’s really helpful to arrange proper, face to face meetings with your potential digital marketing companies.  This has a number of benefits including ‘putting a face to a name’, allowing you to see the agency’s workplace and meet the team and, being able to ask questions and gauge real time responses.  Some questions which should be asked during the meeting are:

  • What kind of partnerships do you have with leading search engines?
  • Will my digital marketing be performed in-house or by an outsourced company?
  • Will we have a dedicated account manager?
  • Do you work with any brands which are similar to mine?
  • How – and how often – will you communicate with us?
  • What challenges have you identified from our brief? What are your overall thoughts about our brief?
  • Can you tell me about a campaign that you’re particularly proud of?

At this endgame stage, these questions should help you to make an educated decision as to which of your shortlisted digital marketing companies is the right one for you.  At this stage, it’s also a good idea to ask for a copy of the contract so that you are ready to show this to your solicitor once you’re about to make your final decision.

During your meeting, you should also ask to be introduced to any members of staff who are likely to be working on your account so that you can gauge their level of knowledge and passion before reaching your final decision.

Conclusion

When seeking a digital marketing company, you’re looking not just for a service provider but for a company with which you expect to have a long and successful relationship.  For this reason, it’s really important that you don’t rush the process.  As with any good relationship, it takes time to find the perfect fit and, failing to do this is likely to lead to wasted time and, more importantly, wasted cash.  By taking the time to probe each potential agency and to meet with them face to face, you’ll be able to gain real insight into how they work – and how they will work for you!


5 Steps To Choose The Best Local SEO Company For Your Business

5 Steps To Choose The Best Local SEO Company For Your Business

If you own a business which has even the smallest digital presence, you are already, in all likelihood, aware of the fact that you’re going to need a local SEO company to help raise your business to the next level and put you head and shoulders above the competition.  While everybody and his aunt will tell you the importance of having a great local SEO company for your business, what they don’t usually tell you is how to choose one.  A quick internet search will throw up a baffling range of options when it comes to local SEO companies but, never fear, we’ve put together the following 5 steps which will help you to choose the best local SEO company for your business.

Its All About You

Your first step is to put together a list of the things you wish to achieve through local SEO.  This is important as an agency who fits the bill in terms of raising your company profile may not be the right fit if you are specifically looking to increase your conversions.  At this stage, its a good idea to create a request for proposal which will include information about your business, your goals and your expectations when it comes to SEO results.  Creating your request for proposal at this early stage provides you with a template for your requirements and will help you to manage your expectations as you begin your search.

Desperately Seeking SEO

When starting your search, you may save considerable time by asking for recommendations from other people within your industry.  You can then add to this list by running an internet search for SEO companies in your area.  When doing this, it’s best to be as specific as possible if you don’t want to get bogged down by too many hits.  For example, Googling best SEO company will return a whopping 283,000,000 responses, whereas, searching for Best SEO Company London will cut the responses down by a considerable amount.  When compiling your list, don’t forget to check out reviews for each company – lots of negative reviews or, in fact, little or no reviews are all red flags telling you that this is a company to steer well clear of.

Walking the Talk

It’s now time to drill down a little deeper into your chosen local SEO companies – which means taking a closer look at their online presence.  If a company specialises in gaining visibility, you’re going to expect them to have a pretty impressive digital presence of their own, right?  Start with a simple internet search to see how their presence measures up with other, similar businesses.  Next, you may want to arm yourself with a sentiment analysis tool.  These clever tools use artificial intelligence in order to scour the internet for mentions of a brand.  These are really affordable and easy to use and, the great thing is that the tool will neatly group the results into a single sentiment – Positive, Neutral or Negative.  This gives you an ‘at a glance’ view of what other people make of the company and, you can also go further and view individual comments.

Making the Cut

Now that you have a manageable list of local SEO companies, it’s time to reach out.  Send your request for proposal to each of the SEO companies on your list, along with a request for a recent case study to be forwarded to you.  This latter point is important as it will give you a good insight into how the company works and how they will go about gaining the results that your business requires.  Once you’ve collated all of your completed forms and case studies, it’s time to examine these results in order to trim down to a shortlist of two or three companies.

Question time

At this point, you’ll want to sit down face to face with your shortlisted companies as this will help to give you a feel for the dynamic of the company and to meet the staff who are likely to be working on your account if you choose to hire them.  During your meeting, there are some important questions that you’ll need to ask and, these include:

  • Can you tell me about your experience with Schema? How long have you been using this?
  • Will I have my own, dedicated account manager?
  • Based on my brief, what is your understanding of my business?
  • Have you worked with other businesses like mine?
  • What kind of SEO do you think would work best for my business?
  • What is your reporting process?
  • What kind of results can I expect?

These questions will help you to fill in any blanks from your request for proposal and allow you to gauge the way that their responses are formed without the benefit of being able to take their time over an email response.  This meeting should arm you with the tools needed to cut your shortlist down to one or two local SEO companies.

Conclusion

You wouldn’t commit to a new employee without doing your due diligence and checking out their background as well as their resume and, the same goes when choosing a local SEO company for your business.  By checking all the boxes and meeting the company face to face, you’re much more able to make an informed decision which, in turn, gives you a better chance of forming a rewarding, long term relationship.  Having done all your checks and choosing a company, always run the contract by your solicitor before signing on the dotted line to ensure that you won’t come across any nasty surprises further down the line.


Top 5 SEO Trends

Top 5 SEO trends for 2021

Top 5 SEO trends for 2021

No matter the type of business that you are running, you will need to get your head around is Search Engine Optimisation. The good news when it comes to SEO is that you have lots of different approaches that you can take and techniques that you can try.

Looking for some inspiration when it comes to implementing SEO in your business? Here are the top 5 SEO trends for 2021.

  • Make lead generation work for you

It is one thing to bring customers to look at what you offer and who you are as a brand. But the next stage is even more important. Lead generation is when you are taking those “visitors” and converting them into interested customers. So, when it comes to SEO, you need to think about how you can make sure that those interested visitors stick around and become a fully-fledged client.

  • A focus on mobile

Mobile phones have become a huge part of all our lives, which means that it comes as little surprise that there is a definite push towards focusing on how your SEO works on a mobile device. Sure, you want to make sure that your website and keywords will work on a desktop computer, but you also need to focus on how it looks and how well it works on mobile devices.

  • Never forget local

It is all too easy to get caught up in your online presence and think about the much bigger picture. However, you need to remember that your local SEO can be just as important. Local SEO allows you to target and appeal to your local customers. Not only are they likely to use you because you are based in their area, but also they are likely to recommend you to other local people too.

  • Voice searching

How many of us now have a home voice search gadget that we use daily? This could be an Alexa, a Google Home or perhaps Siri. No matter which voice search you use, you will want to be able to find what you are looking for with ease. This means that as a business, you should be thinking about how well your SEO will work with voice search.

Keywords may work when you are typing into Google, but how will they look when you ask the same question orally? The chances are that the same keywords won’t work in the same way.

  • Care about your keywords

The last trend is to make sure you really take the time to research the keywords you are going to use. Your customers want to be able to find you with ease, but they also want to read meaningful content, not just keyword stuffed. So, think about what you are using and learn more about how they could perform for you. Your customers will appreciate it.

These are just some of the SEO trends that are popping up during 2021. Take your time to learn which ones are going to be suitable for your business. The chances are that you will need to focus on more than one, as this will ensure that your SEO performs the best that it can for your business.


Pinterest powered by AR

Pinterest powered by Augmented Reality
Pinterest are moving with the times and revealed a new feature on Tuesday that allows users to virtually try lipstick.
By using the standard selfie view on their smart phones Users can test lip colours using augmented reality.

L’Oréal first on-board
One of the first brands to sign up is L’Oréal to push products through the new tool. Other large brands such Estée Lauder and Sephora have also started come on board.

L’Oréal are well known for branching out with retail tech solutions and acquired ModiFace, a leading provider of Augmented Reality technology in 2018.
ModiFace is a highly accurate 3D facial AR solution which tracks movements and expressions through 68 non-identifying parameters including lip and eye edges, iris size and location, head pose, as well as skin features including spots, texture, and wrinkles.

But with Luxury products invading the beauty market, Pinterest has firmly taken focus to become the go-to platform for beauty inspiration.

Get in touch

The way your company communicates, gives the world an impression about its capabilities and values. Every brand has touch points – the times it interacts with existing or new customers. And it’s touch points that we at YCS Digital are passionate about creating for our clients. 


The Future of Retail Technology

The Future of Retail Technology

The modern consumer relishes the effortless retail experience of the 21st century with an expectancy of being able to shop at anytime, from anywhere, and with a tailored omnichannel service specific to thier needs.

Effortless shopping continues to be the goal of retailers with many thrown with where to turn next, to maintain that engagement and maximise their sales.

Although the much discussed super-apps will continue to drive traffic online it is now the footfall and in-store traffic where many retailers will be spending their money for 2017-18.

This is where online engagement just got smarter.

From consumer engagement to brand engagement and then the activity in-store from proximity to purchase is where this game changer now exists, and skilfully allows retailers to finally gain the analytics they need to fully understand their customers.

Beacons, AR, RFID, FR (biometrics) and data centres is indeed where budgets will continue to be spent.


Benefits

The benefits from digital product and promotional information has been proven as a key success whilst we remain a heavily focused digital world. Accurate product inventory has become a must for retail industry profitability and most retailers will agree that faster checkout is essential for customer loyalty.

Improving the in-store experience for customers is a strategic priority for those who do not wish to be left behind.

Get in touch

The way your company communicates, gives the world an impression about its capabilities and values. Every brand has touch points – the times it interacts with existing or new customers. And it’s touch points that we at YCS Digital are passionate about creating for our clients.


Ways to promote your event on LinkedIn

Ways to promote your event on LinkedIn

 

  1. Post a status update on your personal Linkedin page. Add a few lines about the event and paste the URL to the page where tickets can be bought (i.e. EventBrite).

 

  1. To make the status more eye catching to users, add an image or video.

 

  1. Get your event post posted in a Pulse channel. This will help you reach a much larger audience, way beyond your personal connections. Getting published in a channel requires a post that satisfies the criteria of the Linkedin algorithm to be seen as ‘relevant and interesting’. Linkedin don't specific the criteria, but you can look at other posts within a pulse channel to gain an idea as to what your post should be like.

 

  1. Direct message users who may be interested in the event. This may be a user within the same industry, or those with a relevant job title. You can use the basic search and Linkedin groups to source these people. If you use this method, you must be wary of coming across like you're cold calling - make it personal.

 

  1. Publish a post on your official company Linkedin page. All users following the page will see the post advertising your event in their timeline.

 

  1. Create a Linkedin group and add relevant users to the group. I would be careful with this method as not to be seen as ‘spammy’.

 

  1. Contact the speakers at your event and ask them to guest post on your Linkedin page, company page or group. A Q&A can also be conducted through the post comments.

 

  1. Paid ads. You can buy an advert block or sponsor your update. The most effective method is a status update as it appears within a users news feed and can contain multimedia content, whereas paid ad blocks are more like Google Adwords. All ads allow you to target who views your ad (location, job title, industry etc)