Top 5 SEO trends for 2021

No matter the type of business that you are running, you will need to get your head around is Search Engine Optimisation. The good news when it comes to SEO is that you have lots of different approaches that you can take and techniques that you can try.

Looking for some inspiration when it comes to implementing SEO in your business? Here are the top 5 SEO trends for 2021.

  • Make lead generation work for you

It is one thing to bring customers to look at what you offer and who you are as a brand. But the next stage is even more important. Lead generation is when you are taking those “visitors” and converting them into interested customers. So, when it comes to SEO, you need to think about how you can make sure that those interested visitors stick around and become a fully-fledged client.

  • A focus on mobile

Mobile phones have become a huge part of all our lives, which means that it comes as little surprise that there is a definite push towards focusing on how your SEO works on a mobile device. Sure, you want to make sure that your website and keywords will work on a desktop computer, but you also need to focus on how it looks and how well it works on mobile devices.

  • Never forget local

It is all too easy to get caught up in your online presence and think about the much bigger picture. However, you need to remember that your local SEO can be just as important. Local SEO allows you to target and appeal to your local customers. Not only are they likely to use you because you are based in their area, but also they are likely to recommend you to other local people too.

  • Voice searching

How many of us now have a home voice search gadget that we use daily? This could be an Alexa, a Google Home or perhaps Siri. No matter which voice search you use, you will want to be able to find what you are looking for with ease. This means that as a business, you should be thinking about how well your SEO will work with voice search.

Keywords may work when you are typing into Google, but how will they look when you ask the same question orally? The chances are that the same keywords won’t work in the same way.

  • Care about your keywords

The last trend is to make sure you really take the time to research the keywords you are going to use. Your customers want to be able to find you with ease, but they also want to read meaningful content, not just keyword stuffed. So, think about what you are using and learn more about how they could perform for you. Your customers will appreciate it.

These are just some of the SEO trends that are popping up during 2021. Take your time to learn which ones are going to be suitable for your business. The chances are that you will need to focus on more than one, as this will ensure that your SEO performs the best that it can for your business.