Pinterest powered by Augmented Reality
Pinterest are moving with the times and revealed a new feature on Tuesday that allows users to virtually try lipstick.
By using the standard selfie view on their smart phones Users can test lip colours using augmented reality.

L’Oréal first on-board
One of the first brands to sign up is L’Oréal to push products through the new tool. Other large brands such Estée Lauder and Sephora have also started come on board.

L’Oréal are well known for branching out with retail tech solutions and acquired ModiFace, a leading provider of Augmented Reality technology in 2018.
ModiFace is a highly accurate 3D facial AR solution which tracks movements and expressions through 68 non-identifying parameters including lip and eye edges, iris size and location, head pose, as well as skin features including spots, texture, and wrinkles.

But with Luxury products invading the beauty market, Pinterest has firmly taken focus to become the go-to platform for beauty inspiration.

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