Pinterest powered by AR

Pinterest powered by Augmented Reality
Pinterest are moving with the times and revealed a new feature on Tuesday that allows users to virtually try lipstick.
By using the standard selfie view on their smart phones Users can test lip colours using augmented reality.

L’Oréal first on-board
One of the first brands to sign up is L’Oréal to push products through the new tool. Other large brands such Estée Lauder and Sephora have also started come on board.

L’Oréal are well known for branching out with retail tech solutions and acquired ModiFace, a leading provider of Augmented Reality technology in 2018.
ModiFace is a highly accurate 3D facial AR solution which tracks movements and expressions through 68 non-identifying parameters including lip and eye edges, iris size and location, head pose, as well as skin features including spots, texture, and wrinkles.

But with Luxury products invading the beauty market, Pinterest has firmly taken focus to become the go-to platform for beauty inspiration.

Get in touch

The way your company communicates, gives the world an impression about its capabilities and values. Every brand has touch points – the times it interacts with existing or new customers. And it’s touch points that we at YCS Digital are passionate about creating for our clients. 


The Future of Retail Technology

The Future of Retail Technology

The modern consumer relishes the effortless retail experience of the 21st century with an expectancy of being able to shop at anytime, from anywhere, and with a tailored omnichannel service specific to thier needs.

Effortless shopping continues to be the goal of retailers with many thrown with where to turn next, to maintain that engagement and maximise their sales.

Although the much discussed super-apps will continue to drive traffic online it is now the footfall and in-store traffic where many retailers will be spending their money for 2017-18.

This is where online engagement just got smarter.

From consumer engagement to brand engagement and then the activity in-store from proximity to purchase is where this game changer now exists, and skilfully allows retailers to finally gain the analytics they need to fully understand their customers.

Beacons, AR, RFID, FR (biometrics) and data centres is indeed where budgets will continue to be spent.


Benefits

The benefits from digital product and promotional information has been proven as a key success whilst we remain a heavily focused digital world. Accurate product inventory has become a must for retail industry profitability and most retailers will agree that faster checkout is essential for customer loyalty.

Improving the in-store experience for customers is a strategic priority for those who do not wish to be left behind.

Get in touch

The way your company communicates, gives the world an impression about its capabilities and values. Every brand has touch points – the times it interacts with existing or new customers. And it’s touch points that we at YCS Digital are passionate about creating for our clients.


Ways to promote your event on LinkedIn

Ways to promote your event on LinkedIn

 

  1. Post a status update on your personal Linkedin page. Add a few lines about the event and paste the URL to the page where tickets can be bought (i.e. EventBrite).

 

  1. To make the status more eye catching to users, add an image or video.

 

  1. Get your event post posted in a Pulse channel. This will help you reach a much larger audience, way beyond your personal connections. Getting published in a channel requires a post that satisfies the criteria of the Linkedin algorithm to be seen as ‘relevant and interesting’. Linkedin don't specific the criteria, but you can look at other posts within a pulse channel to gain an idea as to what your post should be like.

 

  1. Direct message users who may be interested in the event. This may be a user within the same industry, or those with a relevant job title. You can use the basic search and Linkedin groups to source these people. If you use this method, you must be wary of coming across like you're cold calling - make it personal.

 

  1. Publish a post on your official company Linkedin page. All users following the page will see the post advertising your event in their timeline.

 

  1. Create a Linkedin group and add relevant users to the group. I would be careful with this method as not to be seen as ‘spammy’.

 

  1. Contact the speakers at your event and ask them to guest post on your Linkedin page, company page or group. A Q&A can also be conducted through the post comments.

 

  1. Paid ads. You can buy an advert block or sponsor your update. The most effective method is a status update as it appears within a users news feed and can contain multimedia content, whereas paid ad blocks are more like Google Adwords. All ads allow you to target who views your ad (location, job title, industry etc)

What is Dark Traffic?

What is Dark Traffic?

A large percentage of online publishers and marketers know where their web traffic comes from, whether it be direct from a search engine, accessed from a Facebook post or perhaps they were linked from an Advert. But what about the small percentage of traffic whose entry methods are unidentifiable? Welcome to the world of dark traffic.

 

What causes Dark Traffic?

 

Dark traffic is caused by users using under the radar methods to share a website link, for example using messaging or chat apps such as via email or WhatsApp. Apps like WhatsApp encrypt messages for privacy reasons, therefore activity cannot be tracked. As well as apps, secure websites do not track link activity. Secure websites are those that use the secure standard in their HyperText Transfer Protocol (HTTPS://). In addition to secure websites, Internet users are becoming more aware of online privacy and many people have started to use secure search engines such as ‘duck duck go’.

 

Dark traffic data has grown in recent times due to the rise in mobile traffic and the use of encrypted chat apps such as WhatsApp. This spike has vexed web publishers, as they like to offer their advertisers quality data about their audience. 15% of web traffic does not have a referrer, and as mobile usage grows, audience insight declines.

 

So how can you get around this major issue?

 

The answer is you cant. Instead, online publishers are adapting to making educated guesses as to where large amounts of their dark traffic comes from. For example, The Guardian noticed a surge in traffic after one story became a hit on Reddit. When they looked at their mobile-only traffic, it turned out that most of the traffic was dark traffic. This meant they suspected the traffic was coming from a mobile app in which the Reddit link became popular.

 

By observing and understanding how content becomes viral and the sources users access your content from plays an important part of understanding dark traffic. Online publishers are now checking for spikes in traffic coming from sources such as Reddit and Facebook, knowing these sites are accountable for a large percentage of their dark traffic.

 

But is dark traffic a bad thing? No. Dark traffic is still traffic.

Dark traffic also entails that your readers have gone out of their way to share your content with their friends through private means, which increases the value of your content. Users are also more likely to then discuss the link or content they have shared with the recipient.

 

At Your Creative Sauce, we embrace dark traffic. Share this post via WhatsApp, we don’t mind!

 

 

 


What is Facebook Live?

Facebook’s ‘Live’ Feature now available to use

 

Back in August 2015, Facebook introduced ‘Live’, a live broadcasting feature similar to ‘Periscope’.

The feature was originally only available to use on ‘Facebook Mentions’, Facebook’s App for celebrities and other public figures. As of today, general users can now use ‘Live’ on the Facebook iOS app. The feature now appears within the ‘Update Status’ menu next to the ‘Check-in’ pin that allows you to share your location. Your live stream appears in your timeline and users can also subscribe to your stream, meaning that they get a notification when you’re live. Once you’ve finished with your live stream you’re also given the option to save your video and publish it to your timeline.

 

Once you’re streaming live, viewers can comment in real time, allowing you to be able to respond to comments live.

‘Live’ is the perfect solution for famous people to host Live Q&A’s with the general public, but it should be interesting to see how your average user interacts with the new feature amongst friends.
How do you predict Facebook users will interact with ‘Live’? Let us know in the comments below.